I had mixed feelings about the Saint Laurent re-brand, but now as the debut collection is arriving in stores Rohan and I are finding ourselves wanting just about everything. For me it's all about the hat, I'm not sure how often I would wear it but I like the idea of it, a lot. The high-top sneakers are Rohan's favourite (Hedi Slimane used to design his favourite shoes for Dior Homme) and we both love lots of black.
I also like that they have kept the original YSL typographic logo alongside the new Saint Laurent one too.
1-4. Saint Laurent Spring 2013 campaign by Hedi Slimane
5. Wallpaper magazine best re-branding award
Mm, really digging this. I really enjoy the new pieces. That hat with the button down, ribbon necktie and sequined jacket is perfect.
ReplyDeleteI really like the styling and mood of the campaign, for me on the runway there was just something lacking even though I like/would wear most of the pieces. I don't like the menswear FW 2013 collection though.. what did you think of that?
ReplyDeleteThe collection is still underwhelming for me however the re-brand (especially when seeing all the elements together) convinces.
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